April 22 is world earth day. This year coincides with the 50th anniversary of world earth day, "climate action" has been set as the theme of global activities.
Despite the impact of the new coronavirus, the epidemic has occupied the headlines of all kinds of news and attracted everyone's attention, but the necessity and urgency of taking climate action still cannot be ignored and ignored.
According to the 2019 emission gap report of the United Nations Environment Programme, by the end of 2020, the global carbon dioxide emissions need to be reduced by 7.6%, and the annual reduction of 7.6% in the future, in order to achieve the goal of controlling the global warming range below 1.5 ℃.
One of the ways to reduce carbon emissions is to replace non renewable materials with environmentally friendly renewable materials and reduce the use of disposable packaging.
On the occasion of earth day, KAO, Starbucks, Adidas and other enterprises have launched new products or series of activities, advocating the concept of environmental protection life, and paying homage to the earth.
KAO sells soft package washing and care series, which can reduce plastic by 50%
To mark Earth Day this year, KAO today launched its soft packaged MyKirei brand shampoo, conditioner and hand sanitizer on Amazon. Mykirei is KAO's new brand for the US market. The retail price of these three products is only $18.
According to KAO USA, the brand holder of mykirei, the package is designed with soft package and pump head, which can reduce the plastic consumption by 50% compared with the traditional plastic bottle. Mykirei inflates the outside of its soft packaging to make it look like a bottle.
The soft package is also waterproof, so even if consumers use it in the shower, they don't have to worry about content pollution. Moreover, the ingenious design of pump head can make consumers easily use up the "last drop of Bath Gel (shampoo, hand sanitizer).".
Currently, KAO is working with terracycle to develop a new project to help consumers recycle mykirei's packaging and pump heads when mykirei's products run out of empty bottles.
According to Ken Adams, the development director of KAO packaging, this soft packaging is equipped with air bags made of the same materials on the periphery. The production line will inflate these air bags, cut and seal the air bags, and then fill the contents. "This kind of packaging needs a new packaging line to complete." Ken Adams added.
He said that consumers can buy the package with pump head when they buy it for the first time, and when they buy it again later, they can choose "no pump" package, and they can install the original pump head at home and use it.
Starbucks is the first to launch a series of plant meals, which is made of environmentally friendly materials
At this year's Earth Day event, Starbucks China announced to launch the "good food Star good food doctrine" action together with the global plant meal advocate different meat customers and O'Malley oatly, advocating consumers to actively explore the "good for themselves, good for the earth, good for change" environmental protection lifestyle.
This time, Starbucks introduced the brand "different meat customers" of plant meal into the mainland market for the first time. Through the careful research and development of the Chinese food expert team of Starbucks, it launched three brand-new plant beef products suitable for Chinese consumers' eating habits and tastes -- different beef green sauce spaghetti, classic lasagna and American hot and sour sauce rolls.
The packaging of Xingshan food series meal products is all made of renewable plant fiber, which has obtained the authoritative certification of OK compost industry and home composting issued by the international biodegradable professional organization.
The portable belt on the lunch box is made of a milk recycling box, which can also be used as a meal mat after opening. Starbucks hopes to reduce the impact on the environment and the waste of resources effectively through these carefully designed renewable materials and secondary utilization.
The action of "good food" not only hopes to encourage Chinese consumers to experience plant meals and drinks, but also introduces a series of trendy daily necessities such as accompanying cups and notebooks made of renewable environmental protection materials.
This kind of renewable environmental protection material is made of coffee grounds recycled from Starbucks (the content of coffee grounds in the material is more than 30%).
Starbucks is planning to expand the application of this renewable new material to the store's table and chair furniture. In the future, it will be widely used in more fields to provide customers with new environmental and sustainable experience.
Over the years, Starbucks has always adhered to its commitment to sustainable development. After recently announcing the establishment of the world's greenest coffee Innovation Industrial Park in China in 2022, the "good food star" initiative launched today has opened a new chapter for this long-term development goal.
Last year, all Starbucks stores in mainland China have fully used paper straws with more environmentally friendly materials and direct drink cup lids specially developed to replace plastic straws. According to statistics, the use of plastic can be reduced by about 200 tons every year. In addition, it is expected that by September 2020, 80% of Starbucks China's stores will fully realize waste classification.
Globally, Starbucks announced its sustainable development vision of becoming a resource-friendly enterprise in the coming decades at the beginning of this year. The initial goal is to reduce carbon emissions, water consumption and waste by 50% by 2030.
Adidas sports bra made of sustainable polyester
Adidas by Stella McCartney recently released the New Earth Day is every day environmental protection series inspired by World Earth Day, which is made of innovative and sustainable fabrics and materials.
Adidas uses a sustainable polyester series for environmental protection.
Earth Day is every day series products include loose and light adizero jacket jacket jacket, ingeniously switch out of the street and sports style, wind.rdy fabric made of innovative sustainable polyester material is waterproof and windproof, with zipper high collar design, running together with nature.
The ADIZERO SHORTS short is made of light woven fabric, and the brand logo with reflective details is decorated on the waistband. It is simple and fashionable.
PULSEBOOST HD MID S. sneaker fabric upper with advanced boost Gamma HD midsole fits the line of the foot, provides high-quality energy rebound and Continental™ Gamma Rubber sole for traction.
This cooperation series reasonably uses Adidas's decades of professional experience, reputation and sports tradition in the field of sports, and Stella McCartney's personalized creative direction as a designer, creative passion for multi-functional design of clothing and sustainable environmental protection concept, and jointly provides fashionable professional sports equipment for modern women who are concerned about the earth and are committed to improving the environment.
