Audience: about 225,000 spectators from 165 countries
In terms of audience, K 2019 recorded a considerable number.K 2019 attracts an estimated 225,000 viewers from 165 countries.Germany hosts the most viewers, followed by Italy, the Netherlands, India, Turkey and China, followed by the United States.
In addition, Russia, Japan and Brazil also saw a significant increase in audience Numbers, and the number of senior executives in K 2019 visitors increased slightly again: about 68% of the audience were middle or senior managers.
In terms of visitor satisfaction, improved efficiency is the most important issue for domestic audiences in Germany, while audiences in Europe and other countries or regions are the most important to expand the product and service mix.
Innovation and sustainability have become a major trend
The 3,330 exhibitors from 63 countries and regions demonstrated at the exhibition that plastic is still an innovative, indispensable material that shapes the future.But they also emphasized the need to establish a circular economy operating model throughout the material chain, and have proposed specific solutions for this.
It is clear that the global market for innovative machinery and raw materials is in particular high demand, despite the current complex world economic situation or the unfavorable situation in some regions and certain consumer sectors.This year's K show has far exceeded our expectations and, more importantly, has been able to provide key drivers for sustainable management and new business models.
Ulrich Reifenhauser, chairman of the K 2019 advisory committee
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Ulrich Reifenhauser, chairman of K 2019 advisory committee.
According to the organizer's survey of the audience, countries and regions outside Germany are significantly more interested in plastic recycling and recycling machinery than Germany.
Investment intentions soar
K has once again become a platform for exhibitors to release many trend-setting products and applications to all parts of the world for the first time. These new products have not only aroused the strong attention of the audience, but also aroused the interest of merchants.
The high investment intention shown by the audience in K 2019 shows a clear signal: they all hope that the new technology can lead them to adapt quickly to the future development.
"We found high interest in all countries and regions.Especially this year, in the new customer business, the performance is very good.We are also confident about our future business cooperation."Reifenhauser said.
For audiences around the world, the investment in business expansion is particularly high, especially in the expansion of extruders and extruder production lines.
Flexible materials perform well
Flexible materials such as rubber and thermoplastic elastomers (TPE) are once again showing their strength in K 2019.Although elastomers typically show less than plastic products at the K show, a large number of companies show elastomeric specific products and services, whether raw materials, additives, compounds or special machines and equipment for recycling and conversion.
Giant tires with a diameter of 1.74 meters occupy the center of the huntsman booth at the K show, showcasing the flexibility and durability of huntsman's thermal-cast elastomers.
A special event will focus on the core issues of renewable energy and waste reduction
A series of supporting projects launched at K 2019, including keynote speeches and high-level discussions on renewable energy, material efficiency or zero-waste production, have attracted great interest from international audiences, especially the K 2019 special exhibition "Plastic Shape the Future".
This year, materials and industry innovation in resource-saving processes, digitalization, functionality, renewable energy, recycling and sustainability were at the core of the discussions.In addition, such as Marine garbage, packaging waste plastic treatment and the use of non-renewable resources can not be ignored.
